Why Outsourcing Your Marketing Research Is the Smartest Move You’ll Make This Year
In today’s data-driven world, decisions without solid research are just guesses—and in business, guesses can be costly. Whether you’re launching a new product, exploring a new market, or trying to understand shifting consumer behavior, marketing research plays a vital role in your strategy. But here’s the twist: you don’t have to do it all yourself.
That’s where outsourcing marketing research comes in. More companies across Africa and beyond are realizing that partnering with professional research firms like Research 8020 is not just convenient—it’s a strategic advantage.
The Role of Marketing Research in Business Growth
Before we dive into the why of outsourcing, let’s revisit the what and the why of marketing research.
Marketing research helps you:
Understand who your customers really are
Know what they need, want, and expect
Identify gaps in your products or services
Monitor market trends and your competitors
Test ideas before investing heavily
With these insights, your business decisions become grounded in facts, not assumptions. The result? Better ROI, happier customers, and long-term growth.
In-House vs. Outsourced Research: What’s More Effective?
Some companies choose to keep marketing research in-house. While this might work for very large companies with dedicated research teams, it often becomes overwhelming for smaller organizations or busy marketing departments.
Here’s a quick comparison:
| Aspect | In-House | Outsourced |
|---|---|---|
| Cost | High (salaries, tools, training) | Flexible and cost-effective |
| Expertise | General knowledge | Deep, specialized expertise |
| Tools | May be limited | Access to premium tools and tech |
| Time | Consumes internal resources | Frees your team to focus on action |
| Objectivity | May be biased | Neutral and professional |
Outsourcing allows you to focus on what you do best—running your business—while experienced professionals handle the data collection, analysis, and interpretation.
Top Benefits of Working with a Specialized Research Firm
1. Expert Insights You Can Trust
At Research 8020, our team consists of trained professionals who know how to ask the right questions and extract meaningful insights. Whether it’s qualitative interviews or large-scale surveys, we turn raw data into real decisions.
2. Unbiased and Reliable Data
It’s easy for internal teams to unconsciously skew research. When you outsource, you get a neutral third-party perspective. This leads to more honest results, especially in customer satisfaction or brand perception studies.
3. Time and Cost Efficiency
Instead of hiring and training a full team or buying expensive research software, you simply plug into our ready-made systems. We deliver faster turnaround, lower costs, and better quality—all at once.
4. Access to the Latest Tools and Technology
We use the latest in research tools, data visualization, and analytics to give you modern insights—not outdated reports. This means smarter strategies and quicker decision-making.
5. Scalability and Flexibility
Need to run a study across multiple countries? Or target a specific demographic in a remote area? We’ve done it. Our network and experience make even the most complex research projects possible.
How Research 8020 Makes a Difference
With years of experience and a presence across 60+ countries, Research 8020 has completed over 600 successful projects for brands looking to unlock the power of data.
We’ve supported:
FMCG brands in launching products across Africa
International NGOs in understanding community needs
Startups testing market readiness before investing
Agencies validating creative concepts with real audiences
Our process is simple, yet thorough:
Brief & Proposal – We listen, understand, and recommend a research approach.
Data Collection – Through interviews, surveys, focus groups, or digital tools.
Analysis – Our analysts dive deep into the data to find patterns and meaning.
Reporting – Clear, visual, and actionable reports delivered to your team.
And yes—we do all the heavy lifting.
Real-World Impact: A Client Snapshot
One of our clients, a digital marketing agency in Nairobi, approached us to test ad concepts across four counties. Their challenge? Understanding which creative direction would connect best with youth aged 18–24.
We conducted quick-turnaround surveys and digital A/B testing. The result? They saved over KES 2 million by avoiding a poor-performing concept and increased engagement by 47% in their final campaign rollout.
That’s the power of research. Done right.
Final Thoughts: Don’t Guess. Know.
In a competitive business landscape, clarity beats assumptions every time. And with professionals like Research 8020 by your side, clarity is just a phone call away.
So before you invest time and money in your next marketing campaign, ask yourself: “Do I really know what my market wants?” If the answer is no—or even “I think so”—then it’s time to talk to us.
Let Us Handle Your Next Marketing Research Project
From data collection to deep-dive analysis, our team is ready to help you succeed. Contact us today to learn how we can turn your questions into actionable answers.
📞 +254 780 208 020
📧 research8020limited
🌐 www.research8020.com