Since 2017, Research 8020 Limited has been offering a full range of qualitative and quantitative research solutions. Research 8020 Limited works with consumer and business to business audiences across sub-Saharan Africa. We also have market research solutions for Government and Non Governmental Organizations.

Our prices are competitive and we make sure to deliver projects from start to finish.  Moreover, we deliver information and analysis that makes our complex market and environment easier to understand and inspire you to make well-informed decisions.

Our commitment is to offer you innovative and comprehensive solutions for your research and business objectives.  


Leveraging technology, our systems and processes are set up to serve you in record time. From data collection, analysis to reporting. We ensure that the processes work at maximum efficiency to provide you with seamless feedback.

Data has no value if it is not correct, true and precise.

We understand that inaccurate data can lead to inaccurate strategies that could lead to business losses. For this reason, we have put in place a strict quality control protocol to that the data we provide is authentic and reliable.

Whenever possible, we strive to add value throughout the research process. We keep a close eye to the market and we work with you on a continuous basis to ensure you win in the market place.

Our goal is to provide you with information that will help you tap opportunities and establish trends. We also aim to find out possible areas that you would need to address about your product or service.

Our Vision

To be the thought leader in understanding the African Consumer.

Our mission

Leverage on technology and expertise to unearth meaningful insights that fuel your brand growth on time and cost effectively.




The Pareto principle (also known as the 80/20 rule, the law of the vital few, or the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes.

8020 RULE

Management consultant Joseph M. Juran suggested the principle and named it after Italian economist Vilfredo Pareto. Pareto noted the 80/20 connection while at the University of Lausanne in 1896, as published in his first paper, “Cours d’économie politique“. Essentially, Pareto showed that approximately 20% of the population in Italy owned 80% of the land there.

It is a principle of business management that “80% of sales come from 20% of clients.”

Richard Koch authored the book, The 80/20 Principle, which illustrated some practical applications of the Pareto principle in business management and life.

In line with this principle – our goal is to grow your brand. And we do this by providing you with the little vital information that will feed into your business strategy.