Privacy Policy

Consumer Privacy is a top priority for Research 8020. Research 8020 rely primarily on demographic and behavioral data. Our internal policy conforms to laws and standards around the globe, Research 8020 also follow the principle of Privacy by Design.

Research 8020 deploy consumer-friendly privacy controls that are easy to find and easy to use.

Research 8020 believe in responsible stewardship of data, and Research 8020 are constantly striving to improve our own practices and maintain a high standard for our industries.


While developing our products and services, Research 8020 assess their potential impact on personal privacy and embed appropriate privacy protections implementing the other principles described below.


Research 8020 are committed to being responsible stewards of the data in our control and complying with all applicable data protection laws that regulate the collection, use and disclosure of data about individual people. Research 8020’s internal privacy organization oversees compliance with privacy laws, self-regulatory programs that Research 8020 participate in, and our policies. Research 8020 use tools and methods to prevent individuals from being identifiable in our reports and insights, and Research 8020 take steps to prevent the data Research 8020 collect from being reused in ways that could negatively affect individuals.

The management of Research 8020 are members of ESOMAR (the global market research standards organization), and abide by the international best practice and code of ethics on market, opinion and social research and data analytics set out by ESOMAR and the International Chamber of Commerce whose fundamental principles dictate the following:

  1. Research 8020 must give full disclosure and transparency of the data being collected
  2. Research 8020 must thoroughly protect personal data from unauthorized disclosure
  3. Research 8020 must behave ethically and not do anything that might harm the respondent

Research 8020 provide clear notice about what data Research 8020 collect and how Research 8020 use it. Research 8020 offer choices about our data collection at a time and in a context that reflect the sensitivity of the data being collected. Panelists and survey respondents opt in to the collection and processing of their data, and they may withdraw their consent (opt out) at any time. Individuals also have the ability to opt out of our online and mobile measurement activities at any time. When Research 8020 use third-party data solely to create statistical models that do not relate to any specific individual, Research 8020 are unable to offer choices to individuals.


Research 8020 are constantly working to help ensure that the data Research 8020 collect is complete, accurate, relevant and up to date.


Following the concept of privacy by design, Research 8020 limit the collection of individual-level data to the extent possible while still enabling us to derive meaningful and accurate measurements and insights.

  • Research 8020 limit the collection of specific identifiers like names and email addresses. Rather, Research 8020 mostly rely on identifiers that consumers can reset or change, including: identifiers (e.g., subject 1, respondent 2), and identifiers Research 8020 create ourselves to perform, among other things, measurement, and market segmentation.
  • When Research 8020 do use direct identifiers, Research 8020 limit access to such information both internally and externally and rely on our data security measures to protect individuals’ privacy.
  • Before Research 8020 obtain third-party data, Research 8020 review the third party’s data collection practices and the privacy notices that are made available to individuals to make sure that our use of the data is consistent with the promises those companies have made to individuals.
  • When Research 8020 have removed identifying elements from the data, Research 8020 take steps to prevent them from being associated with identifiable data.

Research 8020 restrict internal access to and use of individual-level data to Research 8020 partners with a legitimate business purpose. Research 8020 have established records retention policies to limit how long Research 8020 keep individual-level data.


When Research 8020 collect information that directly identifies a person (e.g., name, email or home address), Research 8020 provide individuals with reasonable opportunities to access that data and correct it when it’s inaccurate


Research 8020 comply with applicable laws regarding the collection of data about children. When Research 8020 collect individual-level data from children, Research 8020 do so with parental consent, which can be withdrawn at any time.


Research 8020 abide to the local country rules regarding cross-border transfers of and access to data.


Research 8020 does not sell data that directly identifies individuals, and we contractually prohibit our partners from re-identifying de-identified data that Research 8020 provide them. Furthermore, Research 8020 contractually prohibits recipients of our data from using our data to make decisions regarding credit, insurance, housing or employment. Research 8020 contractually requires service providers that have access to our data to keep it secure and to use it to perform only the services they have been hired to provide. Research 8020 will provide data to government and law enforcement entities to the extent required by applicable law, to protect Research 8020’s legal interests, and where needed in an emergency situation to protect an individual’s health or safety.


Research 8020 implement multi-layered organizational, technical and administrative measures to protect the data in our control. These include, among other things, limiting who within our organization is allowed to have access to data, using technology measures like firewalls, encryption, malware protection, and intrusion detection, maintaining policies that are aligned to a wide variety of legal requirements, and holding our associates accountable for maintaining safe data-handling practices.


Research 8020 are committed to respecting the diverse cultures and local laws of the countries in which we operate.