Home » Marketing In African market, where opportunities are abundant but resources are often limited, knowing exactly where to focus can be the difference between thriving and merely surviving.
The Role of Social Research in Driving Sustainable Development in Africa & the Middle East
Home » Marketing Communities across Africa and the Middle East are experiencing rapid change — from economic transitions and technological adoption to evolving social norms and cultural dynamics. Understanding these
Qualitative vs. Quantitative Research: Which One Is Right for Your Next Project?
Home » Marketing Relying on instinct or guesswork is no longer enough when it comes to making key decisions. Whether you’re launching a new product, evaluating the success of a
From Data to Decisions: How Research 8020 Turns Raw Numbers into Real Impact
Home » Marketing Beyond the Buzzword—Data with Direction In the age of digital transformation, businesses are collecting more data than ever before. From customer surveys and social media feedback to
Why Outsourcing Your Marketing Research Is the Smartest Move You’ll Make This Year
Home » Marketing In today’s data-driven world, decisions without solid research are just guesses—and in business, guesses can be costly. Whether you’re launching a new product, exploring a new market,
What Makes a Brand Memorable in 2025?
Home » Marketing In a dynamic and data-driven world, brands are no longer judged by visibility alone—but by how well they are understood, remembered, and trusted. As we navigate 2025,
Kenya Has The Highest Internet Penetration In Africa. Good or Bad?
Home » Marketing High smart phone penetration High adoption of smartphone has pushed Kenya’s internet penetration ahead of its peers in Africa, with a penetration of 83%, a bigger fraction
Understanding Millennials: How they are affecting Banking
Home » Marketing Understanding Millennials: How they affect banks Millennials is a phrase used to generally describe a person who reached adulthood in the early 21st century. It covers people
HOW TO DESIGN PRODUCTS THAT SOLVE CUSTOMER PROBLEMS
Home » Marketing To create great products takes skill, intelligence, dedication and discipline. And it requires making bold choices. Innovating to achieve impact with a product makes us take big
ADOPT OR DIE: HOW TECHNOLOGY IS CHANGING THE MARKET
Home » Marketing Sears rise and fall as nation’s top retailer Late last year Sears Holdings – one of the biggest retailers in the United States filed for bankruptcy. One
- 1
- 2