In African market, where opportunities are abundant but resources are often limited, knowing exactly where to focus can be the difference between thriving and merely surviving. This is where
The Role of Social Research in Driving Sustainable Development in Africa & the Middle East
Communities across Africa and the Middle East are experiencing rapid change — from economic transitions and technological adoption to evolving social norms and cultural dynamics. Understanding these shifts is no
Qualitative vs. Quantitative Research: Which One Is Right for Your Next Project?
Relying on instinct or guesswork is no longer enough when it comes to making key decisions. Whether you’re launching a new product, evaluating the success of a development program, or
From Data to Decisions: How Research 8020 Turns Raw Numbers into Real Impact
Beyond the Buzzword—Data with Direction In the age of digital transformation, businesses are collecting more data than ever before. From customer surveys and social media feedback to purchase patterns and
Why Outsourcing Your Marketing Research Is the Smartest Move You’ll Make This Year
In today’s data-driven world, decisions without solid research are just guesses—and in business, guesses can be costly. Whether you’re launching a new product, exploring a new market, or trying to
What Makes a Brand Memorable in 2025?
In a dynamic and data-driven world, brands are no longer judged by visibility alone—but by how well they are understood, remembered, and trusted. As we navigate 2025, brand memorability has
Kenya Has The Highest Internet Penetration In Africa. Good or Bad?
High smart phone penetration High adoption of smartphone has pushed Kenya’s internet penetration ahead of its peers in Africa, with a penetration of 83%, a bigger fraction of the population
Understanding Millennials: How they are affecting Banking
Understanding Millennials: How they affect banks Millennials is a phrase used to generally describe a person who reached adulthood in the early 21st century. It covers people born between 1981
HOW TO DESIGN PRODUCTS THAT SOLVE CUSTOMER PROBLEMS
To create great products takes skill, intelligence, dedication and discipline. And it requires making bold choices. Innovating to achieve impact with a product makes us take big risks. And striking
ADOPT OR DIE: HOW TECHNOLOGY IS CHANGING THE MARKET
Sears rise and fall as nation’s top retailer Late last year Sears Holdings – one of the biggest retailers in the United States filed for bankruptcy. One factor that stands
- 1
- 2