Advertising research

One of the key market research solutions for assessing the effectiveness of advertising on TV, radio, online, billboard and print..

Why do we need advertising research?

Advertising pretesting: Before you spend 110% of your marketing budget on booking media space, billboards, roadshows and what have you, why not spend a fraction of that budget and check whether your ad is communicating the intended message? Is it getting the audience’s attention? Do they like it? Or if at all they will remember it?

Advertising post testing: After the media companies are paid, the below the line agencies sorted how do we know if the campaign was effective? What is our ROI? What did people understand? How come you are not getting as many inquiries/sales as you thought?

Brand health research

Another one of many market research solutions that assesses how favorable consumers view your brand.

Why do we need brand health research?

You have just noticed a sharp decline in your sales whereas all your competition seems to be doing ok. Or the opposite – there is an unexplained rise in sales, all-of-a-sudden you cannot meet the demand in the market. A brand health survey is recommended – it will tell you; What consumers associate with your brand, the key traits that describe the brand premise, what they like, improvements that can be made and what you can learn from others in your industry. Brand health research is especially important if you want to have a feel of how your brand is fairing against the competition.

Cultural research

It is a market research solution that observes and predicts the changes brought on by new or existing cultural trends.

Why do we need cultural research?

This type of research is useful in understanding areas such as fashion, music, films, television, youth culture, and lifestyle. It is hard to keep up with millennials anyway…

Buyer decision process research

This is a market research solution that helps determine what motivates people to buy.

Why do we need buyer decision process research?

Through the sales funnel, consumers go through different phases. This type of research helps identify key interactions and decision-making processes that they use to determine which product to purchase or which service to use. An organization has to be in touch with the customer’s feelings, motivations, needs, and expectations to provide an outstanding product or service. This is particularly important for products or services where consumers take a considerable amount of time before purchase such as insurance or buying motor vehicles.

Customer satisfaction research

These market research solutions yield an understanding of a customer’s satisfaction with a transaction, communication, product, or your touch-points.

Why do we need customer satisfaction research?

Satisfied customers always come back… and they bring their friends. And the opposite is also true. The only way to know if your sales team, relationship team, or front office team is living up to the standards set by the company is to know if the customers are, in actual fact, happy. These studies work very well for those in the service industry.

Demand estimation research

This market research solution determines the approximate level of demand for a product or service.

Why do we need demand estimation research?

Before you invest so much in launching a product or service into a new market, spend a few minutes looking into whether there is an actual demand for your product… and if the demand is large enough to yield commercial scale.

Channel audit

It assesses distributors/wholesalers and retailers’ attitudes toward a company.

Why do we need distribution audits?

To help you understand who the retailers are stocking, how much they stock, how much of your competition they are selling, and the reasons thereof.