Our market research techniques and services provide a suite of solutions that meets the research needs for public, private and Non-governmental sector. We provide full service market and social research services in Kenya, Tanzania, Uganda, Ethiopia, Sudan and Somalia. These market research services and techniques will elevate your business to the next level.
Household interviews (MAPI, CAPI)
Telephonic interviews (CATI)
Email & online panels
The output of quantitative research are graphs that enable you to measure the extent to which a particular variable affects the target population. To allow for better statistical analysis we recommend that quantitative market research studies take the form of tightly structured closed-question questionnaires.
The qualitative research methods we offer include;
Focus Group Discussions
Key informant interviews
Unlike quantitative research there is no fixed set of questions, instead, a topic guide is used to explore the issues in depth. The respondents share their own thoughts and feelings which are strategically captured and relayed in form of ideas.
We employ a four step quality assurance process for data collection. This ensures that all the data collected is accurate, reliable and of the best quality. We are also able to output data in all conventional formats.
Research 8020 offers the following data collection techniques in all the countries we operate in:
- Paper and pencil Interviews (PAPI)
- Mobile Assisted Personal Interviews (MAPI) using: SurveyToGo, ODK, Limesurvey, MagPi and our own in-house research tool: SurveyPlus™
- Computer Assisted Telephonic Interviewing (CATI)
- Focus Group Discussions (FGD)
- In-depth Interviews (IDI)
For data collection: We have a stock of 123 tablets and a database of over 200 interviewers in Kenya, Uganda, Tanzania, Ethiopia, Sudan, Somalia, Rwanda and Burundi.
For analysis: We use SPSS, Atlas, R and Stata for quantitative research and NVivo for qualitative research. We can output data in the following formats: SPSS (.sav), Quantum (.pkd), Dimensions, CSV, TSV, XML and HTML.
We use SPSS, NVivo, Atlas, Stata, and R and can output clean data in most of the commonly used formats such as CSV, SAV, PKD and Excel.