Beyond the Buzzword—Data with Direction In the age of digital transformation, businesses are collecting more data than ever before. From customer surveys and social media feedback to purchase patterns and online behaviors, the numbers are endless. But here’s the catch:
Why Outsourcing Your Marketing Research Is the Smartest Move You’ll Make This Year
In today’s data-driven world, decisions without solid research are just guesses—and in business, guesses can be costly. Whether you’re launching a new product, exploring a new market, or trying to understand shifting consumer behavior, marketing research plays a vital role
Thank You for Being Part of Our Journey: A Mid-Year Appreciation from Research8020
At Research8020, we believe that every insight begins with a conversation—and every milestone is made possible through partnership. As we arrive at the midpoint of 2025, we find it not only fitting but essential to extend our deepest gratitude to
What Makes a Brand Memorable in 2025?
In a dynamic and data-driven world, brands are no longer judged by visibility alone—but by how well they are understood, remembered, and trusted. As we navigate 2025, brand memorability has become a key differentiator in markets where choice and competition
World Coin: The Unexpected Savior to A Struggling Economy
Worldcoin: Saving Kenya’s Economy? The recent launch of Worldcoin has shaken up the cryptocurrency world. This is a new digital currency but is worldcoin saving Kenya’s economy? Coming into play with its innovative approach to identity verification and the tantalizing