As Africa’s economies continue to grow and diversify, so do the aspirations of its business owners and investors. More than ever, entrepreneurs are seeking opportunities not just within the continent,
How to Use Market Research to Outperform Your Competitors: A Step-by-Step Guide for African and Middle Eastern Markets
Market research is no longer a luxury—it’s a necessity. In a business world that’s increasingly data-driven, intuition alone won’t help you keep up with the competition. Today’s top-performing businesses use
World Coin: The Unexpected Savior to A Struggling Economy
Worldcoin: Saving Kenya’s Economy? The recent launch of Worldcoin has shaken up the cryptocurrency world. This is a new digital currency but is worldcoin saving Kenya’s economy? Coming into play