Home » Archives for Gordon Otieno As Africa’s economies continue to grow and diversify, so do the aspirations of its business owners and investors. More than ever, entrepreneurs are seeking
How to Use Market Research to Outperform Your Competitors: A Step-by-Step Guide for African and Middle Eastern Markets
Home » Archives for Gordon Otieno Market research is no longer a luxury—it’s a necessity. In a business world that’s increasingly data-driven, intuition alone won’t help you keep up with
Top 10 Emerging Market Trends in Africa & the Middle East for 2025
Home » Archives for Gordon Otieno Africa and the Middle East are entering a transformative economic era. With rapid urbanization, digital innovation, renewable energy expansion, and shifting trade alliances, these
The 80/20 Rule in Action: How African Businesses Can Use Data to Unlock 80% of Their Growth from 20% of Insights
Home » Archives for Gordon Otieno In African market, where opportunities are abundant but resources are often limited, knowing exactly where to focus can be the difference between thriving
The Role of Social Research in Driving Sustainable Development in Africa & the Middle East
Home » Archives for Gordon Otieno Communities across Africa and the Middle East are experiencing rapid change — from economic transitions and technological adoption to evolving social norms and cultural
Market Research vs. Social Research: What’s the Difference and Why It Matters
Home » Archives for Gordon Otieno When organizations talk about understanding people’s behavior, opinions, or experiences, they often refer to either market research or social research. While both disciplines involve
Qualitative vs. Quantitative Research: Which One Is Right for Your Next Project?
Home » Archives for Gordon Otieno Relying on instinct or guesswork is no longer enough when it comes to making key decisions. Whether you’re launching a new product, evaluating the
From Data to Decisions: How Research 8020 Turns Raw Numbers into Real Impact
Home » Archives for Gordon Otieno Beyond the Buzzword—Data with Direction In the age of digital transformation, businesses are collecting more data than ever before. From customer surveys and social
Why Outsourcing Your Marketing Research Is the Smartest Move You’ll Make This Year
Home » Archives for Gordon Otieno In today’s data-driven world, decisions without solid research are just guesses—and in business, guesses can be costly. Whether you’re launching a new product, exploring
Thank You for Being Part of Our Journey: A Mid-Year Appreciation from Research8020
Home » Archives for Gordon Otieno At Research8020, we believe that every insight begins with a conversation—and every milestone is made possible through partnership. As we arrive at the midpoint
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