AIR INDUSTRY & RANKINGS The airline industry has grown rapidly into a very competitive market, in the past decades Air travel is now a necessity of both business and leisure travelers. Airlines are now in a huge competitive race to
ADOPT OR DIE: HOW TECHNOLOGY IS CHANGING THE MARKET
Sears rise and fall as nation’s top retailer Late last year Sears Holdings – one of the biggest retailers in the United States filed for bankruptcy. One factor that stands out is Sears’s ineffectual adaptability to changing retail trends. The
UHURU’S UNIVERSAL HEALTH COVERAGE (UHC): WHAT NO ONE HAS DISCUSSED YET.
Background Kenya has been ranked 142 out of 189 countries in the recent UN’s World Health Organization report, Human Development Index (HDI), increasing the country’s life expectancy to an average of 67.3 years. This is a slight improvement from 2017
HOW TO LEVERAGE ON INFLUENCER MARKETING
The Emerging Trend The promotion of products through celebrities or influencers in this day and age is a normal thing. Brands and companies here right at home are embracing this preset trend as a marketing strategy. You want your brand
Most Popular Musicians in Kenya, Tanzania, Uganda & Nigeria
Most Popular Musicians – Kenya, Tanzania, Uganda & Nigeria If you are thinking of influencer marketing, then the music artiste’s analysis below by Research 8020 would be an excellent guide. The analysis includes an evaluation of the popularity of musicians
WHY THE MATATU BAN WAS UNSUCCESSFUL
THE MATATU BAN WON’T WORK…FOR NOW The decision by the Nairobi Governor,Mike Mbuvi Sonko, to effect the Gazette Notice 4479 of 12th May 2017, to effectively ban Public Transport Vehicles from the Nairobi Central Business District (CBD) was set to
WHY MARKET RESEARCH IS CRITICAL TO THE SUCCESS OF YOUR BUSINESS
Why Market Research is a must for your business, no matter the size… Importance of market research to business. If you were at a business seminar and one of the guest speakers asked, “Who wants to experience business success?” chances
How Kenyan farmers can become rich off the Chinese Agreement
THE KENYA CHINA AGRICULTURAL AGREEMENT Kenya and China’s agreement for Kenya to export various agricultural products to its country opens new markets for Kenyan farmers. This deal is expected to profit Kenya by increasing its income from its exports by
The ‘Best Time’ to travel to KENYA
Kenya is a country in East Africa with its capital and largest city, Nairobi. More often than not, when the sun is out, it’s fierce; as this country lies on the equator. “Don’t forget to carry your sunscreen…” (Thank me