Home » ABOUT US » BLOG Research 8020 Limited conducted a research study to establish a list of top ranking musicians in Kenya early 2023. The study popularly dubbed ‘CelebrityWatch’
List of Top Ranking Musicians in Democratic Republic of Congo (DRC) 2023
Home » ABOUT US » BLOG Research 8020 Limited conducted a research study to establish a list of top ranking musicians in DRC 2023. The study popularly dubbed ‘CelebrityWatch’ was
Customer Satisfaction in Africa Drives Brand Loyalty and Growth
Home » ABOUT US » BLOG Customer satisfaction is no longer a guessing game. It is a measurable science shaped by data, empathy, and responsiveness. As Research 8020 celebrates eight
Brand Health: Why Brand Health Matters Beyond Awareness
Home » ABOUT US » BLOG In today’s competitive marketplace, brand health is one of the clearest indicators of long-term business success. Many companies track brand awareness, how many people
Why Research 8020 Is Joining the Dubai Real Estate Expo in Kenya
Home » ABOUT US » BLOG As Africa’s economies continue to grow and diversify, so do the aspirations of its business owners and investors. More than ever, entrepreneurs are seeking
How to Use Market Research to Outperform Your Competitors: A Step-by-Step Guide for African and Middle Eastern Markets
Home » ABOUT US » BLOG Market research is no longer a luxury—it’s a necessity. In a business world that’s increasingly data-driven, intuition alone won’t help you keep up with
Top 10 Emerging Market Trends in Africa & the Middle East for 2025
Home » ABOUT US » BLOG Africa and the Middle East are entering a transformative economic era. With rapid urbanization, digital innovation, renewable energy expansion, and shifting trade alliances, these
The 80/20 Rule in Action: How African Businesses Can Use Data to Unlock 80% of Their Growth from 20% of Insights
Home » ABOUT US » BLOG In African market, where opportunities are abundant but resources are often limited, knowing exactly where to focus can be the difference between thriving
The Role of Social Research in Driving Sustainable Development in Africa & the Middle East
Home » ABOUT US » BLOG Communities across Africa and the Middle East are experiencing rapid change — from economic transitions and technological adoption to evolving social norms and cultural
Market Research vs. Social Research: What’s the Difference and Why It Matters
Home » ABOUT US » BLOG When organizations talk about understanding people’s behavior, opinions, or experiences, they often refer to either market research or social research. While both disciplines involve