Beyond the Buzzword—Data with Direction In the age of digital transformation, businesses are collecting more data than ever before. From customer surveys and social media feedback to purchase patterns and online behaviors, the numbers are endless. But here’s the catch:
Why Outsourcing Your Marketing Research Is the Smartest Move You’ll Make This Year
In today’s data-driven world, decisions without solid research are just guesses—and in business, guesses can be costly. Whether you’re launching a new product, exploring a new market, or trying to understand shifting consumer behavior, marketing research plays a vital role
The Impending Threat of Vaccine Shortages
The Impending Threat of Vaccine Shortages Just when we thought we were out of one health dilemma, transitioning from the doctors’ strike to the vaccine shortage, another one comes knocking at our doors. However, a few weeks back, the streets
Thank You for Being Part of Our Journey: A Mid-Year Appreciation from Research8020
At Research8020, we believe that every insight begins with a conversation—and every milestone is made possible through partnership. As we arrive at the midpoint of 2025, we find it not only fitting but essential to extend our deepest gratitude to
What Makes a Brand Memorable in 2025?
In a dynamic and data-driven world, brands are no longer judged by visibility alone—but by how well they are understood, remembered, and trusted. As we navigate 2025, brand memorability has become a key differentiator in markets where choice and competition
Gems to Running a Successful Business
Gems to Running a Successful Business Picture this: a global stage where the symphony of commerce plays out presented with gems to running a successful business, and the conductor is none other other than the entrepreneur. Imagine the thrill of
World Coin: The Unexpected Savior to A Struggling Economy
Worldcoin: Saving Kenya’s Economy? The recent launch of Worldcoin has shaken up the cryptocurrency world. This is a new digital currency but is worldcoin saving Kenya’s economy? Coming into play with its innovative approach to identity verification and the tantalizing
The Power of Positive Thinking: Techniques for a Happier Life
The Power of Positive Thinking: Techniques for a Happier Life Having a positive mindset can make all the difference in a world that frequently feels oppressive and negative. The power of positive thinking can change every aspect of your life,
The Timeless Value of Market Research: It’s Never Too Late to Implement
The Timeless Value of Market Research In today’s fast-paced business landscape, staying ahead of the competition is paramount to success. One crucial tool that can provide valuable insights and a competitive edge is market research. The truth is that it
Psychopathy and how to detect it
PSYCHOPATHY AND HOW TO DETECT IT Over the past week, sadness and shock has engulfed Kiambaa residents after a gruesome murder of 5 people in a homestead; 4 family members and 1 worker. Investigations later confirmed that the five had