ABOUT US
ABOUT RESEARCH 8020
Since 2017, Research 8020 Limited has been offering a full range of qualitative and quantitative research solutions. Research 8020 Limited works with consumer and business to business audiences across sub-Saharan Africa and Middle East.
Our competitive pricing ensures exceptional value from project inception to completion. Moreover, we excel in delivering insightful information and analysis that simplifies complex market dynamics, enabling you to make informed and strategic decisions.
Committed to innovation and excellence, we strive to offer comprehensive research solutions that effectively support your business objectives and drive growth in your industry.
BRAND PURPOSE
Leveraging cutting-edge technology, our systems and processes are optimized to deliver results in record turnaround times. From data collection and analysis to reporting, we ensure maximum efficiency to provide seamless feedback tailored to your needs.
Data has no value if it is not correct, true and precise.
Recognizing the critical impact of accurate data on business strategies and outcomes, we have implemented a rigorous quality control protocol. This ensures that the data we deliver is not only authentic but also reliable, minimizing the risk of potential business losses due to inaccurate information.
We endeavor to add value at every stage of the research process, remaining vigilant in monitoring market dynamics and maintaining ongoing collaboration with you to secure your success in the marketplace.
Our objective is to furnish you with insights that uncover opportunities and pioneer trends, while also identifying potential areas for enhancement in your products or services.
Our Vision
Our mission
Leverage on technology and expertise to unearth meaningful insights that fuel your brand growth on time and cost effectively.
OUR STORY
The Pareto principle (also known as the 80/20 rule, the law of the vital few, or the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes.
8020 RULE
Management consultant Joseph M. Juran suggested the principle and named it after Italian economist Vilfredo Pareto. Pareto noted the 80/20 connection while at the University of Lausanne in 1896, as published in his first paper, “Cours d’économie politique“. Essentially, Pareto showed that approximately 20% of the population in Italy owned 80% of the land there.
It is a principle of business management that “80% of sales come from 20% of clients.”
Richard Koch authored the book, The 80/20 Principle, which illustrated some practical applications of the Pareto principle in business management and life.
Aligned with this principle, our objective is to enhance your brand’s growth by providing critical insights that strategically feed into your business strategy.