Market Research Company Kenya

Research 8020 – Market Research Company in Kenya

Research 8020 is a well established market research company in Kenya. We offer Market research, monitoring & evaluation and data collection services. Our years of experience have sharpened our skills of finding, understanding and connecting with your target audience. We have additionally invested in the necessary technology to conduct surveys in-person, over mobile phones and online.

Helping clients to understand the Kenyan market is at the core of our value proposition.

As a full service company for market research in Kenya, we specialize in customized quantitative and qualitative research solutions. Besides, our team has been providing these services to the Kenyan market for over a decade.

We have adopted the latest technology for our research processes. We therefore guarantee accurate, timely and cost effective feedback every time. Our time-tested approaches further yield powerful insights of market and consumer behavior that we survey.

Our Kenyan market research solutions are properly designed to meet industry-best standards. We take data quality seriously. We keep a close eye of the entire data collection, data analysis and reporting process to ensure that it’s all done in the best way possible.

Some of the major services we provide include:

In a competitive environment, it’s necessary to measure the quality of customer services that your employees are providing at the point of service. We therefore aim to work with clients to grow customer loyalty and improve profitability. The main objective of our market research solutions ensures that you launch superior products and services at the best possible value.

As one of the leading market research companies in Kenya, Research 8020 works with clients to improve their efficiency through quality data insights that distinguish them from the competition.

Our market research tactics are flexible to match your needs and standards and are maintained by our senior experienced researchers within our team.

How can the impact of development programmes be assessed with a view to improving their efficiency and effectiveness?

Monitoring and evaluation (M&E) is vital to ensuring that lessons are learned in terms of what works and what doesn’t in development. Moreover, understanding how and why programs lead to desired (or undesired) outcomes can provide an evidence base for future policy making and project planning. M&E additionally supports the need for aid agencies to be accountable for and demonstrate the results of their programs.

Monitoring and Evaluation can take place at the project, program, sector, or policy level. It can be done by program managers or external consultants and will usually involve local stakeholders.

Most of Monitoring & evaluation is done under challenging conditions due to the nature of most programs for non-governmental organizations (NGOs). Our skills have taken us some of the most challenging environments in Africa. As a result, we know from experience, what works and what doesn’t.

Our field work comprises of a multi-stage process supervised by a central team. Our field work and data collection for market research in Kenya follows a strict quality control process under close supervision.

The quality assurance process starts in identifying a qualified team that is trained for a couple of days before the project is deployed.

In addition, a quality control team further does random checks and callbacks to ensure that the output is of the highest standards and quality.

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Quick statistics of KENYA
Country Kenya
National Population 47,564,296
Capital city Nairobi
Population 4,397,073
Other Notable Cities
  1. Mombasa
  2. Nakuru
  3. Eldoret
  4. Kisumu
GDP Nominal $99B
GDP Per Capita $2,010
Life Expectancy
66 years
Literacy Rate 78%
Employment Rate 60%
Poverty Rate
Mobile Penetration 98%
Internet Penetration 90%